By Janice Rosen
My friend: “Seriously, how often do you look at a man’s shoes?”
Me: “You’re kidding … right? Always.”
My friend: uproarious laughter … “Come on, really!?”
Me: sheepish smile, due to the absurd question.
This exchange happened recently, and although we laughed our heads off over it, it did get me thinking about why seeing everything on everybody is so ingrained in anyone who loves fashion.
Nothing says more about a person’s fashion attitude than their accessories. When jeans hit the mainstream and became work-wear for so many, the way to kick it up a notch was to team them with unique pieces that spoke to the world about who we are. The shoes, belts, jewellery and bags became as important to a look as the clothes. Once upon a time, a belt was something to hold your pants up, and a necklace was an after thought. Today that single piece can bring the whole thing together and make that desired statement. Summer days in flip flops and yoga wear are almost behind us and soon it will be time to get dressed for Fall.
Back to the future now where retailers have realized that the way to a woman’s heart can be through a new pair of shoes. They not only rule profits, but keep the customer coming back. So it’s no accident that many department stores are expanding their shoe departments with the clear message that they get how important it is. It’s exciting to see new lines popping up at different price points, as well as established fashion designers creating footwear that’s true to their particular point of view. To stay on top of their game, the retailers must stay positive and take risks to attract their target clientele. Websites constantly updating new arrivals, making their product available globally keep the customer hopping and get the most traffic. With fashion moving so quickly, the companies that don’t get on board with technology will be left behind; the customer will go elsewhere. Having daily emails arrive in my inbox from stores and brands is what keeps me informed, and it makes me feel like I’m part of the community that the message is intended.
When you’re looking for a new way to rev up a favourite dress, or give some steam to your basics, a new pair of shoes will do the trick. If a new wardrobe isn’t in the cards right now, a piece of jewelry that makes your heart sing can give you the boost into the new season.
Janice Rosen is a freelance writer and fashion consultant based in Toronto.
© Janice Rosen 2012
Janice Rosen 